Workshop: VIP & Upselling
Room 4 | 10:00 - 11:00 | Wednesday
HOSTS: Jacqui Harris, AEG Presents (UK) & Dale Ballentine, Eventim UK
Many working in the live entertainment sector have become experts in generating additional revenue streams in recent years, but with the breadth of exclusive experiences and luxury concert and festival packages increasing, those working in the VIP and value-added sector need to be constantly developing their offers. Meanwhile, techniques to upsell and boost ancillary income are evolving fast. AEG Presents’ director of ticketing and hospitality, Jacqui Harris, and Eventim UK chief operating officer Dale Ballentine outline the latest concepts in VIP and upselling, as well as strategies to target new and existing customers.