Partnerships: I'm with the brand
Room 2 | 14:00 – 15:15 | Wednesday
Chair: jim robinson, Frukt (UK)
A recent study showed that 90% of live music fans believe brands have the power to elevate the concert or festival experience. And as sponsorship revenues drive growth across the business, connecting to the emotional intensity of a show or festival remains a primary objective for many event partners.
After Frukt’s standing-room-only workshop at ILMC last year, Jim Robinson leads a discussion between representatives of some of the world’s largest brands, and major players from the live music space. The session will consider what the next decade will bring for brand activation at festivals and larger events; marketing the brand in the ever-evolving digital space; and how the relationship with the fan is expected to change.