Workshop: Digital marketing
Room 4 | 15:30 – 16:30 | Wednesday 7 March
Hosts: Ellie Parker, Live Nation (UK)
& Patrick Ross, Music Ally (UK)
Social media and online services are helping to revolutionise the way that artists, promoters and brands are communicating with fans and selling tickets, products and, of course, music. But what are the most effective ways to organise your digital marketing campaigns, and just where should we all be targeting our time and money over the coming years to ensure the maximum return on investment? Live Nation’s head of digital marketing, Ellie Parker, and Music Ally’s SVP of digital strategy, Patrick Ross highlight what savvy marketers are doing as they look toward the 2020s in this practical workshop session.