Workshop: Tourism & destination business
Room 4 | 14:15 – 15:15 | Wednesday
Hosts: Dr Julia Jones & Danny Keir, Sound Diplomacy (UK)
The tourism industry can unlock financial support, USP and critical pathways to new markets for festivals and live events. Music is the largest influencer on destination development, travel marketing, tourism branding and experiential travel. And destinations can provide the support, audience and finance for the live sector to develop new concepts and sell more tickets. Sound Diplomacy summarise their new Music Tourism white paper – published in collaboration with the United Nations – which outlines how live music companies can springboard into new revenues and new business.