Ticketing: Is selling out losing out?
Room 1 | 14:00 - 15:15 | Wednesday
Chair: Tim Chambers, T J Chambers Consultancy (UK)
In an age of dynamic ticketing, slow ticketing, always-on ticketing and a dizzying array of ticket types, who’d want to sell out and leave money on the table? As several recent tours have shown, the best ticketing strategy sees the last seat sold minutes before curtain up, so isn’t it time that artists and promoters alike lost their obsession with sell outs?
Tim Chambers kicks off the session by dissecting current ticketing campaign strategies, before asking his assembled guests how the business needs to shift its thinking. From presale and on-sale, to up-sale and resale, what’s working, what’s new and what’s getting results?