Room 4 | 10:00 – 11:00 | Thursday
Host: Patrick Ross, Music Ally (UK)
With streaming services continuing to dominate music consumption globally, what’s the impact on live music, and how can promoter, venues and agents benefit? From artist discovery to curation, and from marketing to promotion, what tools and techniques are available? MusicAlly’s SVP of digital strategy, Patrick Ross leads this 60-minute workshop to show how to best market to steaming consumers, while also dissecting how the live music business can tap into the traffic and engagement surrounding the era of music streaming.