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Accessibility: Unlocking the purple pound

Accessibility: Unlocking the purple pound

Room 3 | 16:45 – 17:45 | Thursday

Chair: Suzanne Bull, Attitude is Everything (UK)

Is the industry doing enough to accommodate the growing demographic of deaf and disabled fans who want to attend live shows (along with the friends that accompany them)? In the UK alone, 3.6million deaf and disabled adults attend at least one live music event every year, so the 'purple pound' is a significant market. But what role must promoters play in enabling reasonable adjustments to happen? Which areas still need to improve? And what initiatives and examples of best practice exist that we can learn from? Live music accessibility charity Attitude is Everything leads the discussion…

Guest speakers include:
Jenny Hamada, AEG Presents (UK)
Julie Tippins, DHP Family (UK)
Olivier Toth, Rockhal (LU)
Adam Wilson, The 02 / SSE Arena (UK)