Workshop: D is for Data
Room 4 | 11:30 – 12:30 | Thursday
Hosts: Chris Carey, Media Insight Consulting (UK)
& Don Pawley, Ticketmaster INTERNATIONAL
With two of the industry’s finest data evangelists as guides, this workshop explores what forms of data are available to stakeholders in the live music business, and how best to use it. Whether promoting shows or signing artists, data is playing an increasingly integral part of the process, and across the business, there’s a mass of available information. But what tools and techniques can help filter out meaningful results? Designed to bridge the data gap, this 60-minute session is loaded with tips, tricks and tools to gain better business insight.