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Soapbox Sessions

Soapbox Sessions

Room 1 | 11:30 – 12:30 | Friday


11:30 - 11:45
How it’s Done…The Brit Awards
Host: Maggie Crowe, BPI (UK)

The Brit Awards are an institution of the British music industry and one of the most watched annual live music events in the world. From controversy and bad behaviour to iconic performances from the world’s biggest artists, the event is always a major occasion in the calendar for music fans and industry alike. Maggie Crowe OBE, Director of Events & Charities at BPI, lifts the lid on what goes into organising the annual celebration of British music.

11:45 - 12:00
10 Tips for Living an Eco-friendly Life
Host: Claire O’Neill, A Greener Festival (UK)

As the industry increases its focus on reducing the environmental impact of live music events and implementing more eco-friendly event solutions, A Greener Festival co-founder Claire O’Neill takes things back a step and provides her top ten tips for living a more eco-friendly life. What small changes can anyone working in live music make to reduce their impact on Planet Earth?

12:00 - 12:15
Content is King
Host: Ben Tipple, Ticketmaster UK

For decades, the traditional means of marketing live music events have held strong, but in this digital age of social media and instantaneous engagement, this session explores the relationship between innovative content, building loyalty, encouraging sales, and ultimately getting tickets in the hands of the fans. Ticketmaster’s Senior Content Production Editor, Ben Tipple, explains how the company has utilised creative content to enhance the experience of live entrainment.

12:15 - 12:30
30 Years in a Toilet: Enjoying grassroots venues the Lamacq way
With: Steve Lamacq, BBC Radio 6 Music (UK) & Mark Davyd, Music Venues Trust (UK)

Steve Lamacq has spent 25 years at the forefront of broadcasting alternative, independent music, and in 2018 was awarded the Music Venue Trust Outstanding Contribution to Grassroots Venues Award. In this session, Mark Davyd will ask Steve about his experiences of the grassroots music circuit, and the places that inspired him and continue to play a vital role in developing new artists and new music.