• News

New Technology: It's a kind of magic

New Technology: It's a kind of magic


Welcoming delegates to the 11th edition of the new technology session, Machin outlined the very different expectations of the next generation of live music fans and highlighted technology’s role in helping the industry to meet those needs.

The session saw a number of companies and entrepreneurs showcasing their services and systems:

Mark Buckle from Amondo presented the company’s content curation tool that can be used to capture and showcase live events. Their technology collates all photos, videos, socials and other content generated at an event and curates a feed – called an Imprint. The highlights from the event are then made available for all those involved to enjoy.

Annika Monari and Alan Vey explained the Aventus Protocol, which uses blockchain for ticketing. It features controlled ticket prices and recordings of every ticket sale using a unique identity. Rights holders define the rules that everybody in the ticketing supply chain must follow. The software is important for combatting ticket touting and counterfeit ticket production.

Craig Swan from Bubbl talked about the company’s cloud-based marketing platform and app plug-in that supercharges app engagement and app user retention for brands. It allows brands to connect with customers through audio, visual and video content, merchandise, and surveys. It also provides insight into when and where people use your app in order to curate well-timed campaigns.

Reshad Hossenally spoke of Event Genius and its range of tools like mobile-friendly, white-label box offices, fan engagement apps, an award-winning cashless POS service, fast access control solutions and the ability of promoters to sell their tickets through Ticket Arena. He said such innovative event technology has increased the Event Genius market share and they have become an award-winning provider across the UK and Europe.

David Jacobs explained that FestYvent provides apps for events and festivals that enable audiences to be better connected and engaged. Their software allows companies to reach their audience and offer suggestions, updates, events, push communications and schedules. It also creates data and gives an insightful understanding, making it easier to tailor sponsors and partners in order to monetise from audiences’ interests and activities.

Piktical’s Marie Goldman noted that ticket fraud and unwanted ticket touting cost the live events industries vast sums of money in lost revenue and damaged reputations. Piktical provides an independent digital ticketing hub where tickets are secured through automated photo-ID checks using facial recognition on their mobile devices. The company makes sure tickets are genuine, affordable and secure – its aim is to beat the bots, tackle the touts and put event organisers back in control of their tickets.

Steve Jenner from Playpass highlighted the way in which the RFID specialist can improve the experience of events and report precise revenue breakdowns for concessionaires and other event partners.

John O ‘Neill, CEO of SeatFair, outlined the company’s preference pricing ticketing platform, which endeavours to give fans the power to determine pricing. He used a series of slides to show the various benefits SeatFair can offer to the likes of the talent provider, the casual fan and the hardcore fan, while underlining its ability to eliminate resellers and touts. Fundamentally, he cited the technology’s capacity to establish the true market value of tickets, helping venues and others in the industry to achieve higher revenues.