The Soapbox Sessions saw various experts present 15-minute, TED-style, quick fire presentations, across a diverse range of subjects including environmentalism, grassroots venues, touting and meditation.
In Soapbox 1, Maggie Crowe OBE, director of events and charities at BPI, took to the stage first to reveal the inner-workings of the Brits and its evolution from a small, non-televised event to the UK’s answer to the Grammys. “We’re up for new ideas,” said Crowe, referencing the “lunacy that goes on in the Brits world.”
Soapbox 2 saw A Greener Festival’s Claire O’Neill offered ten tips for an eco-friendly life, stating that “the entire fundamentals of the touring industry are not sustainable.” O’Neill promoted reusable cutlery, public transport, vegan eating, water sharing and an environmentally conscious approach to narcotics, “always choose a local dealer,” she joked.
Ticketmaster’s Ben Tipple explained the principles of content marketing – being relevant and valuable, in Soapbox 3. Tipple described content as the “fun stuff” between marketing and journalism that “tells a story”. The initial stages of Fyre Festival’s content marketing was “actually really remarkable,” said Tipple, noting that the infamous festival sold on content alone.
Finally, Radio 6 DJ Steve Lamacq stepped up with Music Venue Trust’s Mark Davyd in Soapbox 4 to stress the importance of grassroots music venues. “Local communities are built around these venues and new bands start to form because of them,” said Lamacq, who estimated he had attended “somewhere in the region of 5,800 gigs” in his life.
|Maggie Crowe OBE|