After stints presenting music programming on E4 Music and Channel 4, Russ quickly established himself as one of the most respected tastemakers in London’s live music scene when he joined VICE to oversee curation of their events and flagship venues.
A founding employee at DICE, he led the music team through the development of its music strategy, landing deals with Apple Music, Red Bull and Goldenvoice, and working with artists from Adele to Grimes.
In 2018 he became managing director, UK, landing major venue deals with Troxy, Scala and The Underworld.
In 2019, he became chief revenue officer, overseeing global expansion and the growth of DICE’s revenue streams.
He is a competitive ultra-marathon runner.