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Matias Alberto Loizaga

Matias Alberto Loizaga

Popart Music (AR)

Matias Alberto Loizaga joined Popart Music in 2004 and has been a company partner since 2009. He is a lawyer specialising in copyright and intellectual property.

As commercial and entertainment director of Popart Music for over ten years, he has produced many great shows and festivals in Argentina, Uruguay, Paraguay, and has supervised tours throughout the continent.

He was a promoter for Soda Stereo Sep7imo Dia Cirque du Soleil, Sonar Buenos Aires, Movistar Fri Music, the Shakira Pop Festival in 2011, Hot Festival 2010, Personal Fest (several editions) and The Wall Live Tour in 2012 by Roger Waters, among many other events, festivals and shows.

Although he is a lawyer by profession, Matias has been working as a music promoter for over 15 years. He has a Higher Degree in Law from the University of Leeds (United Kingdom), and previously graduated from law school at the UCA (Universidad Católica Argentina). In 2018 he attended the executive programme "The Business of Entertainment, Media, and Sports" at Harvard University (USA).