From developing marketing strategies for AEI’s music releases, to the strategic use of data to enhance and elevate marketing efficiencies, Farhana works on some of the biggest electronic music brands in the world.
At the AEI Group in London she is responsible for marketing campaigns for rapidly growing independent labels like UKF, NCS, TheSoundYouNeed, Drum&BassArena, Subsoul and more, across the company portfolio. With a global reach of 35 million fans across all platforms, Farhana helps the AEI Group reach, monitor and analyse consumers from all over the world to ensure the best result.
In addition to her marketing role at AEI, Farhana has also played an integral part in developing the business and also championing diversity in the company. Qualified at the Chartered Institute of Marketing and boasting an impeccable track record with internationally renowned brands such as MTV, and Perform Group, Farhana’s experience with marketing, data, PR, strategic communications and large international product and event launches has been a major asset to AEI since 2012.
Farhana is also a firm believer in championing young talent (particularly women) and often mentors young people wanting to work in the music industry – be it through apprenticeships, internships or mentoring schemes.